Maintaining a healthy online presence in today’s interconnected world requires proactive steps toward preserving your privacy. Your online actions, from social media posts to routine web searches, contribute to a ongoing record – your digital footprint. This is critical to understand how this data is collected and utilized by different entities

The pervasive nature of online activity leaves behind a significant mark, a complex and often invisible network of data points meticulously assembled by various entities. This study delves into the methods employed for observing user behavior across the internet, illustrating how seemingly innocuous actions contribute to a comprehensive profile. We